Search Engine Optimisation (SEO) is the name given to creating and arranging the content and code of a web site to focus on specific words and phrases with a view to ensuring the web site appears high in the organic (non-paid) search engine results for those terms when a search is conducted in the search engines.

Each day millions of searches are carried out through search engines often resulting in thousands, sometimes millions, of web sites being displayed in the results and the vast majority of visitors to any web site arrive as a result of searches conducted through the search engines. The majority of these searches are conducted through the major search engines Google, Bing, and Yahoo. Having an attractive and functional web site is not enough - appearing well positioned within the organic search engine results of these major search engines for relevant keywords and phrases is vital to secure visitors to your web site and hence more business to your company.

Search engines look at each page of any web site individually so it is important that web sites are well structured and search engine optimisation is incorporated into and individually tailored to all pages of a web site.

Acorn Web Design can help with identifying keywords and phrases used by potential customers relating to your business, developing a structure to your web site and tailoring the code to target these keywords and phrases, as well as advising and assisting with the content of your web site to ensure it works for you in a search engine friendly manner.

Acorn Web Design believe search engine optimisation is an important factor within any web site design and so our web site design services include search engine optimisation as standard.